New York, NY – June 29, 2021– Culture’s biggest night, the “BET AWARDS” 2021, celebrated Black excellence and again raised the bar for award shows in creativity, ingenuity, and innovation. The LIVE award show premiered Sunday, June 27, solidified its position as the #1 Cable Awards Show among P18-49 for the 2021 broadcast season and is now the best performing award show with impressions this year*. The “BET AWARDS” 2021 drew 2.4 MM Total Viewers P2+ (EDAC), as it was simulcast LIVE across seven ViacomCBS networks including BET Her, MTV, MTV2, Logo, TV Land, and VH1, 1.7 MM Total Viewers P2+ tuning in on BET alone.* With over 8 hours of “BET AWARDS” related content including, “The Countdown to BET Awards” (719K P2+) and “DJ Cassidy’s Pass The Mic: BET Awards Edition” (1.1M P2+), the network drew over 4.6 MM total Viewers P2+ (EDAC) and 3.7 MM Total Viewers P2+ on BET alone.**
Filled with non-stop exhilarating moments, the special secured the #1 Most Social Show on ALL of TV. Outperforming the Oscars and the Golden Globes, the “BET Awards” 2021 was the best performing telecast on BET Digital ever. Fans worldwide were immersed on multiple screens garnering over 72 M views across BET Digital, up +11 % from last year’s coverage, and up +31% from 2019.***
The 2021 “BET AWARDS” social and digital highlights include***:
- 72M views to date across BET Digital, up +11% from last year’s coverage, and up +31% from 2019. It was the best “BET Awards” ever on BET Digital.
- #1 most-watched TV show on social (6/27/21).
- 12.4M social views, up +40% year-over-year.
- #1 most social program across TV (6/27/21).
- #1 Most Social Cable awards show year-to-date (1/1/21-6/26/21).
- 10.2M social interactions, growing +83% year-over-year and up +64% from 2019.
- #BETAwards trended on Twitter in the #1 spot consecutively for 5 hours worldwide.
“Last year, we proudly did the unthinkable producing the first official awards show amid a global pandemic while pushing our creative boundaries,” said Connie Orlando, EVP Specials, Music Programming & Music Strategy. “This year, we worked tirelessly to safely deliver an award show unlike any other that not only exceeded our expectations but continues to illustrate and celebrate the beauty and excellence of Black culture. And we did this with a live fully vaccinated audience and an all-star lineup of talent that trusted us with their creative vision and biggest moments. ”
“We are thrilled with the remarkable success and viewership of the BET Awards,” said BET President Scott Mills. “We have been at the forefront of turning our signature programming events into massive cultural entertainment touchpoints that authentically celebrate the Black community as no other brand can.”
An additional encore viewing of the 2019 “BET AWARDS” aired immediately following the Post-show at 12:50 AM EST. Fans can catch additional airings Today, June 26 at 9 PM ET, and Saturday, June 29 at 8 PM ET.
BET honored an incredible and inspiring lineup of artists, entertainers and cultural icons across more than 20 categories at The “BET AWARDS” 2021. The iconic show, hosted by Academy Award®-nominated and Golden Globe®-winning actor, filmmaker, and philanthropist Taraji P. Henson, aired live at 8 pm ET/PT on BET on Sunday, June 27, with a fully vaccinated audience. This year’s extraordinary show highlighted the absolute best in entertainment and culture with stunning performances and appearances by the biggest names across television, film, and music.
The “BET AWARDS,” which has become synonymous with powerful Black talent and social commentary, continues to spotlight and celebrate the artists and creators of tomorrow, making the ceremony one of the most news-provoking and talked-about broadcasts year after addition, the awards proclaimed it as the “Year of the Black Woman” to celebrate and honor their immense impact on the culture. The ceremony was an unforgettable celebration of Black culture, love, joy, and pride.
With its highest number of musical acts ever the show featured performances by Andra Day, Busta Rhymes, City Girls, DaBaby, DJ Khaled, Griselda, H.E.R., Jazmine Sullivan, Kirk Franklin, Lil Baby, Lil Buck and Jon, Lil Durk, Lil Kim Lil Nas X, MC Lyte,Megan Thee Stallion, Mereba, Method Man, Michael K. Williams, Migos, Monie Love,Moneybagg Yo, Rapsody, Roddy Ricch, Swizz Beatz, The Lox,Tone Stith, Tyler The Creator and more. Ashanti, Chloe Bailey, Ciara, Crystal Renee Hayslett, DJ Cassidy, Ebony Obsidian,Eva Marcille, Issa Rae, Jennifer Hudson, Jill Scott, KJ Smith, Lena Waithe, Marsai Martin, Congresswoman Maxine WatersMichelle Buteau, Michelle Mitchenor, Mignon,Mj Rodriguez, Naomi Campbell, Novi Brown,Regina Hall, Ryan Michelle Bathe, Saweetie, Sevyn Streeter also made a special appearance at the award show.
For the latest The “BET AWARDS” 2021 news and updates, please visit BET.com/BETAwards.
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